March 29, 2011

Acqua for Life - Giorgio Armani

wa·ter  (wôtr, wtr) = A clear, colorless, odorless, and tasteless liquid, H2O, essential for most plant and animal life and the most widely used of all solvents. 

Antoine De Saint Exupéry, a French writer and aviator, once said: 'Water: you are the greatest treasure in the world.' Isn't he right? If there's one thing we ALL need, it's water. I couldn't live without it, that's just impossible. But there are people who have no choice. Some people out there don't have access to it and some of them even die, primarily children.

Together with Green Cross International, Giorgio Armani promotes the access to drinking water. They both want to raise awareness of this issue, which is actually very important! But that's not where it stops... He also supports the Unicef Tap Water Project. Luckily two fragrances by Armani are in harmony with this theme: Acqua Di Gìo and Acqua Di Gìoa. With every bottle sold, Armani donates 100 litres of drinking water per year to children and communities. The whole operation begins in Ghana, where they support the Smart Water for Green Schools project. The goal of the 'Acqua for life' challenge is to donate a minimum of 40 million litres of drinking water to populations in need.

Water is an essential need, for so many things: drinking, eating, guaranteeing hygiene and maintaining your health. I was very pleased with the press release and I thank the L'Oréal Belgilux group for the free perfume, but I feel so awful that I didn't pay the bottle myself and that I thereby didn't really help someone myself.

Did you know that...
65% of the human body is made up of water;
4/5 of our planet is covered in water;
only 3% of this is fresh water and much of it is inaccessible;
when water is dirty or contaminated it becomes a threat and everyday 4000 children die from water-borne diseases.

1 comment:

Annebeth said...

hey, bedankt voor je comment! ik heb ze in River Island ook gepast, maar ze zaten te wijd :( wel heeeel mooi! ik heb gewoon belachelijk smalle voeten, bah.

Ik vond het ook superleuk om je te ontmoeten! :) heb je al schoenen gekozen?